The popularity of Bing Dwen at this year's Winter Olympics has also brought traffic to plush toys, making it a new trend in the industry

Domestic and foreign plush toy market competition is fierce, in recent years, the number of Enterprises in China is increasing, the asset scale has been close to 36.6 billion yuan. "All I want is a Bing Dwen Dwen," went viral. Bing Dwen Dwen, the winter Olympics mascot, is so cute and realistic that the market loves it.
Bing Dwen Dwen, the cosmonaut-like mascot of the Beijing Winter Olympics wearing a transparent ice crystal shell and a multicolored halo around his head, has become a hit. Its peripheral products almost the entire network out of stock, line up in front of the store.
Plush toys have the characteristics of realistic and lovely modeling, soft touch, not afraid of extrusion, convenient cleaning, strong decoration, high safety, and wide range of people. Therefore, plush toys are good choices for children, for house decoration and as gifts. However, in recent years, the development of this industry is not satisfactory. Plush toys are labor-intensive industries with low technological content and low added value. They are often considered as low-end industries. The Bing Dwen Dwen explosion has not only brought heat to the plush toy industry, but also made waves in the hearts of toy industry practitioners.
Shenzhen Toy Fair has always enjoyed the reputation of "China's toy market vane". At the end of 2021, exhibitors at Shenzhen Toy Fair are already laying out their plans for 2022. For example, Kaiyi, Beidi actively embrace the national style, design and launch a variety of national fashion new products; Zhe Gao continued to intensify his creative efforts on the theme of flowers. Magic Domain culture also joined the building block product track; Enlightenment and Blu can cooperate with more well-known IP and red cultural innovation. It is expected that during the exhibition this year, a large number of new products will be released intensively, and the market will be able to feel the efforts of manufacturers to create explosive styles.
The popularity of Bing Dwen in this year's Winter Olympics has also brought traffic to plush toys, making them a new trend in the industry.